Management - Marketing

Publication Year:

In her book, Julie Meyer, after having collaborated closely with a large number of the greatest businessmen/businesswomen of the technological world over the past fifteen years, explains how society rearranges its structures. The author provides us with a guide to Entrepreneur Country and shows us t...
 
From Products To customers to the Human Spirit
The “father” of marketing, Philip Kotler and his contributors, Hermawan Kartajaya and Iwan Setiawan, present real examples that you can take advantage of, by applying Marketing 3.0 principles to your business. The authors explain how can you promote your company’s positive influence on society and ...
 
The Business of Managing and Marketing in the Age of Turbulence
This book is full of enlightening examples of companies that make it through time, successfully sailing through turbulent seas; it also contains several sad examples of companies that went bankrupt or which are falling apart, companies that were not ready to deal with chaos when forced to face it. I...
 
New types and quality of employment
The ongoing changes concerning working time are still unfair. With regard to men, working time continues to determine the time they dedicate to their families. On the other hand, with regard to women, the opposite continues to be the rule. Nonetheless, the more women enter paid employment and contin...
 

This enlightening and handy book presents twenty-five best practices that have been compiled in order to guide decision-making in the field of corporate social responsibility. It is this book’s ambition to help you maximize the profit of your selective corporate investments, by leading to practices ...
 

Famous sales guru, Stephan Schiffman, perceives the unique advantages and difficulties that result from the use of e-mail as a selling tool. This book provides reliable strategies that help you understand when and how to use e-mail in order to contact a subordinate or a potential customer. This boo...
 

The search of employment is a battle and you should approach it as such, by equipping yourself with the appropriate weapons in order to succeed in the current labour market. This book is a “guerrilla guide” that provides you with the necessary powerful tools in order to get the job you want. For tho...
 
24 proven tactics to boost productivity in the workplace
This primer, written by Anne Bruce, a top counselor on motivation issues, whose work has been used by Coca-Cola, Ben & Jerry’s, Southwest Airlines and hundreds of other companies around the world, provides clear and effective techniques in almost every page, including: • Specific ways to authorize ...
 
How to Get the Working Life You Want After Having Children
There are a lot of things that you have to take into account when you start working again, from the search of the job you want to taking care of your children, for example: • Do you want to return to your previous employment or do you want to move dynamically towards a new route? • Do you prefer w...
 
The fast-track to getting the job done on time and on budget by the Pearson Education publishing organization
The Definitive Guide to Project Management will show you, step by step, how to deliver the right projects in the right way, while keeping your life in balance. Using the principles of traditional management, as well as of critical chain management, the authors help you master the essentials of good ...
 
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Publications