The Economist Publications

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There are a lot of ways to negotiate. Yours depends mainly on your personality. The negotiator’s primer, an edition of The Economist books, provides you with valuable knowledge, from A to Z, about methods such as: Avoidance – Bagatelle – Compromise agreement Dirty tricks – Expectations – Frontal ...
 
Stock markets have made a rapid growth, but also an equally rapid fall, pointing out the risks that lie in debenture and stock investments. Everyone wants to buy cheap and sell expensive – and have a good revenue in the meantime. However, this is not easy, as the return on capital of most professio...
 
In the beginning of the 21st century a great turbulence took place in finance markets. Stock markets collapsed, pensions were reduced and derivatives – the financial weapons of mass destruction, according to Warren Buffet – continue provoking a catastrophe. An infectious greed, according to Alan Gre...
 

While everybody believed that corporate governance standards had significantly improved, numerous scandals, beginning with the collapse of Enron, revealed how inefficient these standards were for many companies – and that certain directors were interested only in their interests, while some others w...
 

How to encourage and come up with profitable ideas

Successful Innovation is of vital significance to the competitive advantage of an enterprise, to its survival even, however all the studies reveal that a lot of enterprises fail in exploring the potential of their personnel to the maximum. Lately, innovations emerge as the most recent capacity, with...
 

How can we evaluate how well a company is run and how well it manages? Which are the most useful indicators and the best points of reference that we can use when evaluating a company’s performance? How can we identify signs of risk in the corporate horizon? How can we “beautify” corporate results? ...
 

This guide clearly and briefly reviews more than a hundred important ideas about the way that companies should be run. Firstly, along with the explanation of each idea, this guide presents its brief background and provides relevant bibliography. Guide to Management Ideas constitutes an invaluable s...
 
Regardless of the goods or services that a company provides, its success depends, to a large extent, on the quality of its marketing procedures. This manual is divided into three units: The first unit consists of essays on consumers, advertising, trademarks and the new economy. The second unit inclu...
 

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